Trevor is a New York City-based creative and strategic marketing leader, leveraging his superpower of storytelling to deliver campaigns for companies such as Amazon, HBO, NBA, IPIC, SiriusXM and more.
TREVOR MCNEAL
Leader • Storyteller • Innovator
Areas of Expertise
Brand Strategy & Campaigns
Adept at leading large-scale, integrated campaigns from concept to execution that build trust, spark conversation, and deliver measurable impact across paid, owned, and earned placements.
Short-Form Creative Narratives
Proven track record of translating brand and comms priorities into compelling social content across TikTok, Instagram, YouTube, and emerging platforms.
Long-Form Audio & Video Production
Demonstrated expertise in leading end-to-end creative for original series, specials, and podcasts: from brief, to concept, to set, to final asset.
Photography & Art Direction
A keen eye for creative direction of promotional materials, ensuring consistent branding across all media (photography, key art, OOH, merchandise, digital).
Featured Work
Amazon Music: Bars and Nuggets
A podcast focused on delivering an immersive storytelling experience that celebrates the triumphs and challenges in the lives of artists, actors, athletes, and other notable figures. Each episode includes an intimate audience of devoted fans who also participate in the conversation, making the journey compelling for both live attendees and digital consumers.
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Amazon Music added podcasts to the service alongside goals of attracting a younger and more diverse customer base via social media. The challenge was promoting this new audio vertical to music fans despite lacking distinctive original content and established engagement formats for the newly prioritized target demographic.
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Bars and Nuggets was conceived as a video-first series to align with the target demographic's shift toward consuming podcasts on YouTube. This series, hosted by Bimma Williams, blended in-depth interviews with audience interaction, successfully filling a market gap by offering fans closer access to their favorite artists and giving creators space to discuss their inspirations.
Over its two-year run, Bars and Nuggets generated more than 5 million initial podcast engagements for Amazon Music, effectively attracting a younger, more diverse listener base across YouTube, Instagram, and TikTok. The exclusive audio version was a consistent top 10 music podcast on Amazon Music and earned nominations for Best Podcast Series from both the Webby and Shorty Awards.
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Creator/Executive Producer originated the concept, booked talent, executed creative on-set production, and managed the post-production team.
Cross-Functional Campaign Management collaborated with PR, Editorial, Paid Media and Off-channel marketing teams to ensure a unified rollout strategy.
Programmed Content Rollout across social channels (YouTube, TikTok, Instagram, and Facebook).
Book Trevor McNeal
Combining a background in marketing, technology, and creative storytelling with a unique underdog journey and natural comedic flair, Trevor offers audiences an informative, authentic, and entertaining experience at every engagement.
To inquire about booking Trevor, please find more details below.