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The Work

Work with Trevor →
Work with Trevor →

Campaigns

Close-up of the red logo for the company IPIC, showing the letters 'IPIC' with a registered trademark symbol.

A Rebrand Fit for Foodies & Film Buffs

For IPIC's rebrand, I developed B2B/B2C content and a creative persona for the theater and restaurant chain, aiming to create FOMO among guests, investors, and partners. The new fun, personable brand targeted foodies and movie buffs, and also highlighted IPIC’s signature seating—an affordable luxury.

This creative strategy tripled IPIC’s Instagram followers within six months, boosted engagement 5x YOY, and delivered 20k membership signups.

A chalkboard with faint writing and writing tools at the bottom.

Introducing AI to Amazon Music

To promote comedy and true crime podcasts globally, Amazon Music needed an innovative approach beyond simple clips. I conceived "The Wildest Sh*t I Ever Heard," where creators shared personal, funny stories enhanced by AI-generated effects.

This unique, ownable content promoted the platform and featured genres, marking Amazon Music's first use of AI in social creative. The campaign delivered over 23 million video views and drove a 72% increase in weekly listening for the highlighted podcasts.

A promotional poster for a comedy show titled "Hasan Minhaj Doesn't Know" featuring three men in suits, one of whom is Hasan Minhaj, with a logo for Lemonada and a small Amazon Music icon in the top right corner.
A black-and-white sketch of a man with a serious expression, wearing a hoodie, with a name tag that reads 'Hello MORGAN,' and two muscular arms drawn as if they belong to him. Below is a photo of a man wearing glasses and a tank top, making a gesture with his hands near his face.
A young woman with long dark hair and glasses smiling, wearing a blue shirt, positioned next to a notebook listing qualities of a perfect guy, such as tall, cute, asks questions, eyes contact, pays for bill, good kisser.
A smiling man with a beard, dressed in a white t-shirt and gray sweatpants, standing in a virtual doorway with a dark background and a light green wall.
Circular text that reads 'UNITED IN THE PUR,' with the full phrase likely being 'United in the Pursuit'.

Driving Promotion and Revenue for Uninterrupted

For the Netflix-licensed UNINTERRUPTED original documentary, The Carter Effect, I developed and produced a complementary content concept for our owned platforms. The concept involved gathering three high-profile figures—LeBron James, Drake, and Chris Bosh—for a dedicated conversation about Vince Carter and the city of Toronto.

The resulting pilot episode, "Who's Interviewing Who?," became the fastest video on the UNINTERRUPTED YouTube channel to reach one million views, and The Carter Effect documentary went on to achieve a spot in Netflix's Top 10. “Who's Interviewing Who?" evolved into a branded content series, securing Fortune 500 sponsors like McDonald’s and Paramount.

Four men are sitting at a dark table in a restaurant or bar, with a waiter or crew member standing and holding a clapperboard, possibly filming a scene. The setting has dim lighting, decorative wall panels, and a relaxed atmosphere.
A man with curly dark hair and a beard is smiling while holding a large glass of what appears to be a cocktail or beverage with lemon slices inside.
Camera capturing a scene with two people in a discussion, with a crew member in the background, and the camera's screen showing the recorded scene.

Photography & Art Direction

Bartender pouring whiskey into a glass at a bar, with fresh herbs and fruits visible nearby.
A profile view of a man with dark skin, short black hair, a black beard, wearing a dark textured turtleneck sweater, against a plain light background.
Person sprinkling salt on a plate of falafel with pita bread, cherry tomatoes, and a bowl of yogurt sauce on a wooden countertop.
Man wearing a black textured sweater and a black cap with 'UN' logo, pointing to his cap with one hand against a plain light grey background.
A man and woman sitting in bed, covered with white sheets, looking at the camera. The text on the image says 'Earwolf 10th Anniversary' and 'In Bed with Nick & Megan.'
Red polo shirt with newspaper print overlay, with text 'All-American: Tiger' in front of it.
An old, weathered house with a black metal roof behind a tall gray fence, set against a dramatic orange sunset sky with mountains in the background. Text on the image reads "UNFINISHED SHORT CREEK" with a small logo above.
Smiling man wearing a purple cap and brown hoodie, with a colorful background and text that says 'Amazon Exclusive', 'Hosted by Bimma', and 'Bars, Nuggets, and Fandos'.
A woman with blonde curly hair and makeup, wearing a pink top, holding makeup brushes, with green background and overlay text 'Doin' Great with Vicky Vox' and '10th Anniversary' at the top.